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Amazon Location Service introduces Address Form Solution Builder

Today, AWS announced Address Form Solution Builder from Amazon Location Service, enabling developers to build a customized address form, without writing any code, that helps their users enter their address with predictive suggestions, autofill address fields such as postal code, and customizable layout. This guided experience allows developers to generate a ready-to-use application in minutes and download the developer package in React JavaScript, React Typescript, or Standalone HTML/JavaScript.

Developers can use address forms to improve the user experience, speed, and accuracy of collecting address information from their users. Features such as predictive suggestions helps end-users select their complete address after just a few keystrokes, reducing the data entry time and error rate. The integrated map view lets users visualize their selected address’s location and adjust the placement of the pin on the map to indicate a specific entrance. By improving the speed and accuracy of address collection, enterprises can improve their customer experience, reduce fraud, and increase delivery success rate.

Amazon Location Service’s Address Form Solution Builder is available in the following AWS Regions: US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Stockholm), Europe (Spain), and South America (São Paulo). Build your first address form using the Amazon Location Console or learn more about this feature in our Developer Guide

 

​Today, AWS announced Address Form Solution Builder from Amazon Location Service, enabling developers to build a customized address form, without writing any code, that helps their users enter their address with predictive suggestions, autofill address fields such as postal code, and customizable layout. This guided experience allows developers to generate a ready-to-use application in minutes and download the developer package in React JavaScript, React Typescript, or Standalone HTML/JavaScript. Developers can use address forms to improve the user experience, speed, and accuracy of collecting address information from their users. Features such as predictive suggestions helps end-users select their complete address after just a few keystrokes, reducing the data entry time and error rate. The integrated map view lets users visualize their selected address’s location and adjust the placement of the pin on the map to indicate a specific entrance. By improving the speed and accuracy of address collection, enterprises can improve their customer experience, reduce fraud, and increase delivery success rate. Amazon Location Service’s Address Form Solution Builder is available in the following AWS Regions: US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Stockholm), Europe (Spain), and South America (São Paulo). Build your first address form using the Amazon Location Console or learn more about this feature in our Developer Guide.   

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AWS License Manager introduces license asset groups for centralized software asset management

AWS License Manager now provides centralized software asset management across AWS regions and accounts in an organization, reducing compliance risks and streamlines license tracking through automated license asset groups. Customers can now track license expiry dates, streamline audit responses, and make data-driven renewal decisions with a product-centric view of their commercial software portfolio.

With this launch, customers no longer need to manually track licenses across multiple regions and accounts in their organization. Now with license asset groups, customers can gain organization-wide visibility of their commercial software usage with customizable grouping and automated reporting. The new feature is available in all commercial regions where AWS License Manager is available.

To get started, visit the Licenses section of the AWS License Manager console, and the AWS License Manager User Guide

 

​AWS License Manager now provides centralized software asset management across AWS regions and accounts in an organization, reducing compliance risks and streamlines license tracking through automated license asset groups. Customers can now track license expiry dates, streamline audit responses, and make data-driven renewal decisions with a product-centric view of their commercial software portfolio. With this launch, customers no longer need to manually track licenses across multiple regions and accounts in their organization. Now with license asset groups, customers can gain organization-wide visibility of their commercial software usage with customizable grouping and automated reporting. The new feature is available in all commercial regions where AWS License Manager is available. To get started, visit the Licenses section of the AWS License Manager console, and the AWS License Manager User Guide.   

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CloudWatch Database Insights adds cross-account cross-region monitoring

Amazon CloudWatch Database Insights now supports cross-account and cross-region database fleet monitoring, enabling centralized observability across your entire AWS database infrastructure. This enhancement allows DevOps engineers and database administrators to monitor, troubleshoot, and optimize databases spanning multiple AWS accounts and regions from a single unified console experience.

With this new capability, organizations can gain holistic visibility into their distributed database environments without account or regional boundaries. Teams can now correlate performance issues across their entire database fleet, streamline incident response workflows, and maintain consistent monitoring standards across complex multi-account architectures, significantly reducing operational overhead and improving mean time to resolution.

This feature is available in all AWS commercial regions where CloudWatch Database Insights is supported.

To learn more about cross-account and cross-region monitoring in CloudWatch Database Insights, as well as instructions to get started monitoring your databases across your entire organization and regions, visit the CloudWatch Database Insights documentation.

 

​Amazon CloudWatch Database Insights now supports cross-account and cross-region database fleet monitoring, enabling centralized observability across your entire AWS database infrastructure. This enhancement allows DevOps engineers and database administrators to monitor, troubleshoot, and optimize databases spanning multiple AWS accounts and regions from a single unified console experience. With this new capability, organizations can gain holistic visibility into their distributed database environments without account or regional boundaries. Teams can now correlate performance issues across their entire database fleet, streamline incident response workflows, and maintain consistent monitoring standards across complex multi-account architectures, significantly reducing operational overhead and improving mean time to resolution. This feature is available in all AWS commercial regions where CloudWatch Database Insights is supported. To learn more about cross-account and cross-region monitoring in CloudWatch Database Insights, as well as instructions to get started monitoring your databases across your entire organization and regions, visit the CloudWatch Database Insights documentation.  

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Amazon OpenSearch Service OR2 and OM2 now available in additional Regions

Amazon OpenSearch Service, expands availability of OR2 and OM2, OpenSearch Optimized Instance family to 11 additional regions. The OR2 instance delivers up to 26% higher indexing throughput compared to previous OR1 instances and 70% over R7g instances. The OM2 instance delivers up to 15% higher indexing throughput compared to OR1 instances and 66% over M7g instances in internal benchmarks.

The OpenSearch Optimized instances, leveraging best-in-class cloud technologies like Amazon S3, to provide high durability, and improved price-performance for higher indexing throughput better for indexing heavy workload. Each OpenSearch Optimized instance is provisioned with compute, local instance storage for caching, and remote Amazon S3-based managed storage. OR2 and OM2 offers pay-as-you-go pricing and reserved instances, with a simple hourly rate for the instance, local instance storage, as well as the managed storage provisioned. OR2 instances come in sizes ‘medium’ through ‘16xlarge’, and offer compute, memory, and storage flexibility. OM2 instances come in sizes ‘large’ through ‘16xlarge’ Please refer to the Amazon OpenSearch Service pricing page for pricing details.

OR2 instance family is now available on Amazon OpenSearch Service across 12 additional regions globally: US West (N. California), Canada (Central),  Asia Pacific (Hong Kong, Jakarta , Malaysia, Melbourne, Osaka , Seoul, Singapore), Europe (London), and South America (Sao Paulo). 

OM2 instance family is now available on Amazon OpenSearch Service across 14 additional regions globally: US West (N. California), Canada (Central), Asia Pacific (Hong Kong, Hyderabad, Mumbai, Osaka, Seoul, Singapore, Sydney, Tokyo), Europe ( Paris, Spain), Middle East (Bahrain), South America (Sao Paulo).

 

​Amazon OpenSearch Service, expands availability of OR2 and OM2, OpenSearch Optimized Instance family to 11 additional regions. The OR2 instance delivers up to 26% higher indexing throughput compared to previous OR1 instances and 70% over R7g instances. The OM2 instance delivers up to 15% higher indexing throughput compared to OR1 instances and 66% over M7g instances in internal benchmarks.
The OpenSearch Optimized instances, leveraging best-in-class cloud technologies like Amazon S3, to provide high durability, and improved price-performance for higher indexing throughput better for indexing heavy workload. Each OpenSearch Optimized instance is provisioned with compute, local instance storage for caching, and remote Amazon S3-based managed storage. OR2 and OM2 offers pay-as-you-go pricing and reserved instances, with a simple hourly rate for the instance, local instance storage, as well as the managed storage provisioned. OR2 instances come in sizes ‘medium’ through ‘16xlarge’, and offer compute, memory, and storage flexibility. OM2 instances come in sizes ‘large’ through ‘16xlarge’ Please refer to the Amazon OpenSearch Service pricing page for pricing details. OR2 instance family is now available on Amazon OpenSearch Service across 12 additional regions globally: US West (N. California), Canada (Central),  Asia Pacific (Hong Kong, Jakarta , Malaysia, Melbourne, Osaka , Seoul, Singapore), Europe (London), and South America (Sao Paulo).  OM2 instance family is now available on Amazon OpenSearch Service across 14 additional regions globally: US West (N. California), Canada (Central), Asia Pacific (Hong Kong, Hyderabad, Mumbai, Osaka, Seoul, Singapore, Sydney, Tokyo), Europe ( Paris, Spain), Middle East (Bahrain), South America (Sao Paulo).  

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AWS Control Tower now supports seven new compliance frameworks and 279 additional AWS Config rules

Today, AWS Control Tower announces support for an additional 279 managed Config rules in Control Catalog for various use cases such as security, cost, durability, and operations. With this launch, you can now search, discover, enable and manage these additional rules directly from AWS Control Tower and govern more use cases for your multi-account environment. AWS Control Tower also supports seven new compliance frameworks in Control Catalog. In addition to existing frameworks, most controls are now mapped to ACSC-Essential-Eight-Nov-2022, ACSC-ISM-02-Mar-2023, AWS-WAF-v10, CCCS-Medium-Cloud-Control-May-2019, CIS-AWS-Benchmark-v1.2, CIS-AWS-Benchmark-v1.3, CIS-v7.1

To get started, go to the Control Catalog and search for controls with the implementation filter AWS Config to view all AWS Config rules in the Catalog. You can enable relevant rules directly using the AWS Control Tower console or the ListControls, GetControl and EnableControl APIs. We’ve also enhanced control relationship mapping, helping you understand how different controls work together. The updated ListControlMappings API now reveals important relationships between controls – showing which ones complement each other, are alternatives, or are mutually exclusive. For instance, you can now easily identify when a Config Rule (detection) and a Service Control Policy (prevention) can work together for comprehensive security coverage.

These new features are available in AWS Regions where AWS Control Tower is available, including AWS GovCloud (US). Reference the list of supported regions for each Config rule to see where it can be enabled. To learn more, visit the AWS Control Tower User Guide.

 

​Today, AWS Control Tower announces support for an additional 279 managed Config rules in Control Catalog for various use cases such as security, cost, durability, and operations. With this launch, you can now search, discover, enable and manage these additional rules directly from AWS Control Tower and govern more use cases for your multi-account environment. AWS Control Tower also supports seven new compliance frameworks in Control Catalog. In addition to existing frameworks, most controls are now mapped to ACSC-Essential-Eight-Nov-2022, ACSC-ISM-02-Mar-2023, AWS-WAF-v10, CCCS-Medium-Cloud-Control-May-2019, CIS-AWS-Benchmark-v1.2, CIS-AWS-Benchmark-v1.3, CIS-v7.1 To get started, go to the Control Catalog and search for controls with the implementation filter AWS Config to view all AWS Config rules in the Catalog. You can enable relevant rules directly using the AWS Control Tower console or the ListControls, GetControl and EnableControl APIs. We’ve also enhanced control relationship mapping, helping you understand how different controls work together. The updated ListControlMappings API now reveals important relationships between controls – showing which ones complement each other, are alternatives, or are mutually exclusive. For instance, you can now easily identify when a Config Rule (detection) and a Service Control Policy (prevention) can work together for comprehensive security coverage. These new features are available in AWS Regions where AWS Control Tower is available, including AWS GovCloud (US). Reference the list of supported regions for each Config rule to see where it can be enabled. To learn more, visit the AWS Control Tower User Guide.  

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AWS Control Tower introduces a controls-dedicated experience

AWS Control Tower offers the easiest way to manage and govern your environment with AWS managed controls. Starting today, customers can have direct access to these AWS managed controls without requiring a full Control Tower deployment. This new experience offers over 750 managed controls that customers can deploy within minutes while maintaining their existing account structure.

AWS Control Tower v4.0 introduces direct access to Control Catalog, allowing customers to review available managed controls and deploy them into their existing AWS Organization. With this release, customers now have more flexibility and autonomy over their organizational structure, as Control Tower will no longer enforce a mandatory structure. Additionally, customers will have improved operations such as cleaner resource and permissions management and cost attribution due to the separation of S3 buckets and SNS notifications for the AWS Config and AWS CloudTrail integrations.

This controls-focused experience is now available in all AWS Regions where AWS Control Tower is supported. For more information about this new capability see the AWS Control Tower User Guide or contact your AWS account team. For a full list of Regions where AWS Control Tower is available, see the AWS Region Table.

 

​AWS Control Tower offers the easiest way to manage and govern your environment with AWS managed controls. Starting today, customers can have direct access to these AWS managed controls without requiring a full Control Tower deployment. This new experience offers over 750 managed controls that customers can deploy within minutes while maintaining their existing account structure. AWS Control Tower v4.0 introduces direct access to Control Catalog, allowing customers to review available managed controls and deploy them into their existing AWS Organization. With this release, customers now have more flexibility and autonomy over their organizational structure, as Control Tower will no longer enforce a mandatory structure. Additionally, customers will have improved operations such as cleaner resource and permissions management and cost attribution due to the separation of S3 buckets and SNS notifications for the AWS Config and AWS CloudTrail integrations. This controls-focused experience is now available in all AWS Regions where AWS Control Tower is supported. For more information about this new capability see the AWS Control Tower User Guide or contact your AWS account team. For a full list of Regions where AWS Control Tower is available, see the AWS Region Table.  

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Amazon EC2 Fleet adds new encryption attribute for instance type selection

Amazon EC2 Fleet now supports a new encryption attribute for Attribute-Based Instance Type Selection (ABIS). Customers can use the RequireEncryptionInTransit parameter to specifically launch instance types that support encryption-in-transit, in addition to specifying resource requirements like vCPU cores and memory.

The new encryption attribute addresses critical compliance needs for customers who use VPC Encryption Controls in enforced mode and require all network traffic to be encrypted in transit. By combining encryption requirements with other instance attributes in ABIS, customers can achieve instance type diversification for better capacity fulfillment while meeting their security needs. Additionally, the GetInstanceTypesFromInstanceRequirements (GITFIR) allows you to preview which instance types you might be allocated based on your specified encryption requirements.

This feature is available in all AWS commercial and AWS GovCloud (US) Regions.

To get started, set the RequireEncryptionInTransit parameter to true in InstanceRequirements when calling the CreateFleet or GITFIR APIs. For more information, refer to the user guides for EC2 Fleet and GITFIR.

 

​Amazon EC2 Fleet now supports a new encryption attribute for Attribute-Based Instance Type Selection (ABIS). Customers can use the RequireEncryptionInTransit parameter to specifically launch instance types that support encryption-in-transit, in addition to specifying resource requirements like vCPU cores and memory. The new encryption attribute addresses critical compliance needs for customers who use VPC Encryption Controls in enforced mode and require all network traffic to be encrypted in transit. By combining encryption requirements with other instance attributes in ABIS, customers can achieve instance type diversification for better capacity fulfillment while meeting their security needs. Additionally, the GetInstanceTypesFromInstanceRequirements (GITFIR) allows you to preview which instance types you might be allocated based on your specified encryption requirements. This feature is available in all AWS commercial and AWS GovCloud (US) Regions. To get started, set the RequireEncryptionInTransit parameter to true in InstanceRequirements when calling the CreateFleet or GITFIR APIs. For more information, refer to the user guides for EC2 Fleet and GITFIR.  

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3 líderes de Microsoft comparten grandes ideas sobre el futuro de la IA, los videojuegos y el trabajo

Collage de tres retratos de hombres

3 líderes de Microsoft comparten grandes ideas sobre el futuro de la IA, los videojuegos y el trabajo

Por: Samantha Kubota, escritora de Microsoft, para el blog de Signal.

¿Qué ocurre cuando la IA se convierte en una compañera invisible en la vida cotidiana? ¿Qué pueden aprender otras formas de medios y entretenimiento del juego? ¿Y por qué los líderes deberían replantearse las habilidades y las estrategias de talento?

Estas fueron algunas de las grandes preguntas que abordaron tres líderes de Microsoft durante la Cumbre del Paley International Council, un evento anual que reúne a CEOs globales, líderes tecnológicos, responsables políticos y creativos para hablar sobre el futuro de los medios y la tecnología.

El CEO de Microsoft AI, Mustafa Suleyman, el CEO de Microsoft Gaming, Phil Spencer, y el CEO de LinkedIn, Ryan Roslansky, compartieron cada uno su visión sobre lo que viene. Aquí les compartimos algunas de las conclusiones clave de cada sesión:

Mustafa Suleyman, CEO, Microsoft AI

Suleyman habló sobre cómo la IA se ha convertido con rapidez en una parte integrada de la tecnología cotidiana, para avanzar más allá de las aplicaciones independientes e integrarse de manera directa en sistemas operativos, navegadores y dispositivos. En lugar de depender de botones y menús tradicionales, la IA entenderá el lenguaje natural, para permitir a los usuarios tan solo hablar o escribir solicitudes y realizar tareas por ellos — ya sea encontrar ajustes, pulsar botones, gestionar horarios o navegar por menús complejos.

Al actuar como un compañero personalizado, la IA aprenderá las preferencias individuales para ofrecer soporte personalizado, automatizar tareas repetitivas y mantener a los usuarios organizados. Y todo ello mientras trabaja de manera discreta en segundo plano para crear una experiencia unificada y sin esfuerzo para todos, sin importar su habilidad técnica, según Suleyman.

«Hoy reinventamos todas las plataformas», dijo Suleyman. «Copilot en Windows puede controlar tu ratón y teclado si has concedido permiso, y puedes pulsar botones que buscan ajustes que resaltan áreas donde debes prestar atención. Usará tu sistema operativo por ti.

«En Edge, nuestro navegador, puedes usar el buscador. Puedes comprar cosas y reservar cosas», explicó. «Sabes, en verdad va a trabajar en tu nombre como una especie de encargado responsable.»

Dos hombres sentados en un escenario de una conferencia
Suleyman en el escenario conversa con el periodista Tim Higgins en la Cumbre del Consejo Internacional Paley 2025.

Phil Spencer, CEO, Microsoft Gaming

Con más de 3.000 millones de jugadores en todo el mundo, los videojuegos no son solo entretenimiento: son una potencia cultural que supera el tamaño combinado de las industrias del cine, los libros y la música. Spencer enfatizó que los videojuegos han comenzado a redefinir la forma en que conectamos, interactuamos y experimentamos los medios, para establecer nuevos estándares audaces para la interactividad. Él y Tim Schafer, fundador y director del estudio de Double Fine Productions, hablaron sobre por qué las ideas del gaming —ya sean nacidas de la creatividad indie o de la ambición de los blockbusters—moldean el futuro de todo el entretenimiento.

«La barrera entre consumidor y creador es tan fina como siempre», dijo Spencer. «Un juego es un juego — gran franquicia o pequeño equipo — lo que importa es la historia y el público al que llega.»

A medida que el entretenimiento evoluciona, las lecciones del gaming son claras: escalar a través de formatos, invitar al público al proceso creativo y aprovechar la tecnología para crecer de forma responsable. El futuro de los medios reflejará las fortalezas de los videojuegos, incluidos mundos interactivos, comunidades prósperas y ecosistemas creativos donde fans y creadores colaboran para moldear la experiencia.

«Las cosas que aprendemos en los juegos se aplican a todas las formas de medios. Las líneas entre los distintos formatos mediáticos van a seguir difuminándose», dijo Spencer. «Así que, si diriges un estudio de cine o una cadena de televisión, piensa en la comunidad, piensa en la interactividad.»

Ryan Roslansky, CEO, LinkedIn

Esta conversación exploró cómo la IA transforma la estrategia de la fuerza laboral: desde la contratación y la mejora de habilidades hasta la cultura y el rendimiento. Ryan compartió sus ideas sobre cómo evolucionan las habilidades, los empleos y las carreras profesionales y cómo los líderes pueden alinear mejor el talento y la tecnología para impulsar la innovación, la resiliencia y el crecimiento a largo plazo.

«Esta es la realidad: las habilidades que te trajeron hasta aquí no te llevarán allá», dijo Roslansky. «Los datos de LinkedIn muestran que se han comenzado a reescribir conjuntos enteros de habilidades en tiempo real.»

Explicó que hace 10 años, el trabajo medio cambiaba alrededor de un 25%, en cuanto a las habilidades requeridas. Para 2030, los datos muestran que ese desplazamiento podría llegar hasta el 70%.

«Eso significa que el trabajo que haces hoy puede no parecerse en nada al que harás mañana. Entonces, ¿qué es lo que surge más rápido? Alfabetización en IA, adaptabilidad y liderazgo centrado en el ser humano», dijo Roslansky. «Los líderes deben dejar de contratar para las descripciones de trabajo de ayer y empezar a contratar por el potencial.

«Y necesitan crear culturas de aprendizaje continuo: microaprendizaje, proyectos reales y desarrollo personalizado. Las empresas que prosperen no serán las que tengan los mejores currículums. Serán las que tengan la mejor capacidad para aprender y evolucionar.»Imagen principal: De izquierda a derecha, Mustafa Suleyman, CEO de Microsoft AI; Phil Spencer, CEO de Microsoft Gaming; y Ryan Roslansky, CEO de LinkedIn.

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Amazon EKS add-ons now supports the AWS Secrets Store CSI Driver provider

Today, AWS announces the general availability of the AWS Secrets Store CSI Driver provider EKS add-on. This new integration allows customers to retrieve secrets from AWS Secrets Manager and parameters from AWS Systems Manager Parameter Store and mount them as files on their Kubernetes clusters running on Amazon Elastic Kubernetes Service (Amazon EKS). The add-on installs and manages the AWS provider for the Secrets Store CSI Driver.

Now, with the new Amazon EKS add-on, customers can quickly and easily set up new and existing clusters using automation to leverage AWS Secrets Manager and AWS Systems Manager Parameter Store, enhancing security and simplifying secrets management. Amazon EKS add-ons are curated extensions that automate the installation, configuration, and lifecycle management of operational software for Kubernetes clusters, simplifying the process of maintaining cluster functionality and security.

Customers rely on AWS Secrets Manager to securely store and manage secrets such as database credentials and API keys throughout their lifecycle. To learn more about Secrets Manager, visit the documentation. For a list of regions where Secrets Manager is available, see the AWS Region table. To get started with Secrets Manager, visit the Secrets Manager home page.

This new Amazon EKS add-on is available in all AWS commercial and AWS GovCloud (US) Regions.
To get started, see the following resources:

 

​Today, AWS announces the general availability of the AWS Secrets Store CSI Driver provider EKS add-on. This new integration allows customers to retrieve secrets from AWS Secrets Manager and parameters from AWS Systems Manager Parameter Store and mount them as files on their Kubernetes clusters running on Amazon Elastic Kubernetes Service (Amazon EKS). The add-on installs and manages the AWS provider for the Secrets Store CSI Driver. Now, with the new Amazon EKS add-on, customers can quickly and easily set up new and existing clusters using automation to leverage AWS Secrets Manager and AWS Systems Manager Parameter Store, enhancing security and simplifying secrets management. Amazon EKS add-ons are curated extensions that automate the installation, configuration, and lifecycle management of operational software for Kubernetes clusters, simplifying the process of maintaining cluster functionality and security. Customers rely on AWS Secrets Manager to securely store and manage secrets such as database credentials and API keys throughout their lifecycle. To learn more about Secrets Manager, visit the documentation. For a list of regions where Secrets Manager is available, see the AWS Region table. To get started with Secrets Manager, visit the Secrets Manager home page. This new Amazon EKS add-on is available in all AWS commercial and AWS GovCloud (US) Regions. To get started, see the following resources:

Amazon EKS add-ons user guide
AWS Secrets Manager user guide  

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Amazon Connect now offers persistent agent connections for faster call handling

Amazon Connect now offers the ability to maintain an open communication channel between your agents and Amazon Connect, helping reduce the time it takes to establish a connection with a customer. Contact center administrators can configure an agent’s user profile to maintain a persistent connection after a conversation ends, allowing for subsequent calls to connect faster. Amazon Connect persistent agent connection makes it easier to support compliance requirements with telemarketing laws such as the U.S. Telephone Consumer Protection Act (TCPA) for outbound campaigns’ calling by reducing the time it takes for a customer to connect with your agents.

Amazon Connect persistent connection is now available in all AWS regions where Amazon Connect is offered, and there is no additional charge beyond standard pricing for the Amazon Connect service usage and associated telephony charges. To learn more, visit our product page or refer to our Admin Guide.

 

​Amazon Connect now offers the ability to maintain an open communication channel between your agents and Amazon Connect, helping reduce the time it takes to establish a connection with a customer. Contact center administrators can configure an agent’s user profile to maintain a persistent connection after a conversation ends, allowing for subsequent calls to connect faster. Amazon Connect persistent agent connection makes it easier to support compliance requirements with telemarketing laws such as the U.S. Telephone Consumer Protection Act (TCPA) for outbound campaigns’ calling by reducing the time it takes for a customer to connect with your agents. Amazon Connect persistent connection is now available in all AWS regions where Amazon Connect is offered, and there is no additional charge beyond standard pricing for the Amazon Connect service usage and associated telephony charges. To learn more, visit our product page or refer to our Admin Guide.