Amazon Connect now allows you to test and simulate contact center experiences in just a few clicks, making it easy to validate workflows, self-service voice interactions, and their outcomes. For each test, you can configure the test parameters including the caller’s phone number or customer profile, the reason for the call (such as «I need to check my order status»), the expected responses (such as «Your request has been processed»), and business conditions like after-hours scenarios or full call queues. After executing tests, results show success or failure based on your defined criteria, along with the path taken by the simulated interaction and detailed logs to quickly diagnose potential issues

With this launch, you can run multiple tests simultaneously to validate scenarios and workflows at scale, reducing testing time. Companies can view test results and identify common failure patterns across all their tests in Connect’s analytics dashboards. These capabilities enable you to rapidly validate changes to your workflows and confidently deploy new experiences to adapt to your ever-changing business needs.

To learn more about these features, see the Amazon Connect Administrator Guide. These features are available in all AWS regions where Amazon Connect is available. To learn more about Amazon Connect, AWS’s AI-native customer experience solution, please visit the Amazon Connect website.

 

​Amazon Connect now allows you to test and simulate contact center experiences in just a few clicks, making it easy to validate workflows, self-service voice interactions, and their outcomes. For each test, you can configure the test parameters including the caller’s phone number or customer profile, the reason for the call (such as «I need to check my order status»), the expected responses (such as «Your request has been processed»), and business conditions like after-hours scenarios or full call queues. After executing tests, results show success or failure based on your defined criteria, along with the path taken by the simulated interaction and detailed logs to quickly diagnose potential issues With this launch, you can run multiple tests simultaneously to validate scenarios and workflows at scale, reducing testing time. Companies can view test results and identify common failure patterns across all their tests in Connect’s analytics dashboards. These capabilities enable you to rapidly validate changes to your workflows and confidently deploy new experiences to adapt to your ever-changing business needs. To learn more about these features, see the Amazon Connect Administrator Guide. These features are available in all AWS regions where Amazon Connect is available. To learn more about Amazon Connect, AWS’s AI-native customer experience solution, please visit the Amazon Connect website.  

Amazon Connect now supports Model Context Protocol (MCP), enabling AI agents for end-customer self-service and employee assistance to use standardized tools for retrieving information and completing actions. With this launch, businesses can enhance their AI agents with extensible tool capabilities that improve issue resolution. For example, an AI agent can automatically look up order status, process refunds, and update customer records during a self-service interaction without requiring human intervention.

With this launch, Amazon Connect provides out-of-the-box MCP tools for common tasks such as updating contact attributes and retrieving case information. You can also use flow modules as MCP tools to reuse the same business logic across both deterministic and generative AI workflows. Additionally, you can integrate custom tools or third-party services through flow modules or the Amazon Bedrock AgentCore Gateway.

For region availability, please see the availability of Amazon Connect features by Region. To learn more about Connect’s AI agents please visit the website or see the help documentation. To learn more about Amazon Connect, the AWS cloud-based contact center, please visit the Amazon Connect website.

 

​Amazon Connect now supports Model Context Protocol (MCP), enabling AI agents for end-customer self-service and employee assistance to use standardized tools for retrieving information and completing actions. With this launch, businesses can enhance their AI agents with extensible tool capabilities that improve issue resolution. For example, an AI agent can automatically look up order status, process refunds, and update customer records during a self-service interaction without requiring human intervention. With this launch, Amazon Connect provides out-of-the-box MCP tools for common tasks such as updating contact attributes and retrieving case information. You can also use flow modules as MCP tools to reuse the same business logic across both deterministic and generative AI workflows. Additionally, you can integrate custom tools or third-party services through flow modules or the Amazon Bedrock AgentCore Gateway. For region availability, please see the availability of Amazon Connect features by Region. To learn more about Connect’s AI agents please visit the website or see the help documentation. To learn more about Amazon Connect, the AWS cloud-based contact center, please visit the Amazon Connect website.  

Amazon Connect launches real-time AI agent assistance and contact summarization for Salesforce Contact Center with Amazon Connect (SCC-AC). It enables Connect AI agents to automatically leverage customer information and knowledge base articles from Salesforce CRM for accelerated issue resolution and consistent outcomes across voice and chat interactions.

When human intervention is required, the seamless integration within SCC-AC connects customers to agents who have a unified view of customer data, issue context, and interaction history within Agentforce Service and Agentforce Sales. Agents receive real-time voice transcripts and contextual recommendations, while supervisors gain enhanced call monitoring capabilities directly in Salesforce. Upon resolution, automated post-contact summarization enables agents to easily update Salesforce cases, streamlining administrative tasks. Administrators can deploy and configure this integrated contact center solution in minutes, leveraging Amazon Connect’s voice, digital channels, and intelligent routing capabilities.

This feature is available in all AWS Regions where Amazon Connect is available. To learn more and get started, see the Salesforce Contact Center with Amazon Connect documentation. To learn more about Amazon Connect, see Amazon Connect and our strategic Salesforce partnership

 

​Amazon Connect launches real-time AI agent assistance and contact summarization for Salesforce Contact Center with Amazon Connect (SCC-AC). It enables Connect AI agents to automatically leverage customer information and knowledge base articles from Salesforce CRM for accelerated issue resolution and consistent outcomes across voice and chat interactions. When human intervention is required, the seamless integration within SCC-AC connects customers to agents who have a unified view of customer data, issue context, and interaction history within Agentforce Service and Agentforce Sales. Agents receive real-time voice transcripts and contextual recommendations, while supervisors gain enhanced call monitoring capabilities directly in Salesforce. Upon resolution, automated post-contact summarization enables agents to easily update Salesforce cases, streamlining administrative tasks. Administrators can deploy and configure this integrated contact center solution in minutes, leveraging Amazon Connect’s voice, digital channels, and intelligent routing capabilities. This feature is available in all AWS Regions where Amazon Connect is available. To learn more and get started, see the Salesforce Contact Center with Amazon Connect documentation. To learn more about Amazon Connect, see Amazon Connect and our strategic Salesforce partnership  

Amazon Connect now provides analytics and monitoring capabilities for AI agents across self-service and agent assistance experiences. With this launch, you can measure and continuously improve AI agent performance and customer outcomes through easy to customize dashboards that provide key metrics like number of AI agent led interactions, hand-off rates, conversation turns, and average handle time. You can also compare AI agent performance across versions to identify optimal configurations and review insights to understand where AI agents are performing well and where improvements are needed. Additionally, with this launch, you can configure rules to trigger automated actions, such as sending alerts when self-service contacts are transferred to human agents with low sentiment scores. Amazon Connect also provides AI agent traces via APIs with detailed information such as request and response payloads and tool invocations, enabling you to easily understand AI agent actions and decision-making for faster troubleshooting.

This capabilities is available in all AWS Regions where Amazon Connect AI agents are offered. To learn more about AI agent analytics, see the Amazon Connect Administrator Guide. To learn more about Amazon Connect, the AWS contact center as a service solution on the cloud, please visit the Amazon Connect website.

 

​Amazon Connect now provides analytics and monitoring capabilities for AI agents across self-service and agent assistance experiences. With this launch, you can measure and continuously improve AI agent performance and customer outcomes through easy to customize dashboards that provide key metrics like number of AI agent led interactions, hand-off rates, conversation turns, and average handle time. You can also compare AI agent performance across versions to identify optimal configurations and review insights to understand where AI agents are performing well and where improvements are needed. Additionally, with this launch, you can configure rules to trigger automated actions, such as sending alerts when self-service contacts are transferred to human agents with low sentiment scores. Amazon Connect also provides AI agent traces via APIs with detailed information such as request and response payloads and tool invocations, enabling you to easily understand AI agent actions and decision-making for faster troubleshooting. This capabilities is available in all AWS Regions where Amazon Connect AI agents are offered. To learn more about AI agent analytics, see the Amazon Connect Administrator Guide. To learn more about Amazon Connect, the AWS contact center as a service solution on the cloud, please visit the Amazon Connect website.  

Amazon Connect now provides customer service representatives with new AI agents that guide them through customer interactions by recommending actions, retrieving information, and executing tasks on their behalf. For example, an AI agent can guide a representative through processing a product return by automatically pulling order history, calculating refund amounts, and initiating the return process. These AI agents analyze conversation context and customer sentiment in real-time, actively completing tasks such as preparing documentation and handling routine processes. This enables representatives to focus on building customer relationships and handling complex situations while AI manages the background work, enhancing productivity and ensuring consistent outcomes. You can get started with out-of-the-box agents provided by Amazon Connect or easily customize AI agent behavior and actions to align with your business needs.

To learn more about Amazon Connect AI agents, please visit the website or see the help documentation. For region availability, please see the availability of Amazon Connect features by Region. To learn more about Amazon Connect, the AWS cloud-based contact center, please visit the Amazon Connect website.

 

​Amazon Connect now provides customer service representatives with new AI agents that guide them through customer interactions by recommending actions, retrieving information, and executing tasks on their behalf. For example, an AI agent can guide a representative through processing a product return by automatically pulling order history, calculating refund amounts, and initiating the return process. These AI agents analyze conversation context and customer sentiment in real-time, actively completing tasks such as preparing documentation and handling routine processes. This enables representatives to focus on building customer relationships and handling complex situations while AI manages the background work, enhancing productivity and ensuring consistent outcomes. You can get started with out-of-the-box agents provided by Amazon Connect or easily customize AI agent behavior and actions to align with your business needs. To learn more about Amazon Connect AI agents, please visit the website or see the help documentation. For region availability, please see the availability of Amazon Connect features by Region. To learn more about Amazon Connect, the AWS cloud-based contact center, please visit the Amazon Connect website.  

Amazon Connect now supports message processing that intercepts and processes chat messages before they reach any participant. This new capability enables automatic redaction of sensitive data and custom message processing, helping businesses maintain compliance and security standards while delivering personalized customer experiences.

The built-in sensitive data redaction can automatically detect and remove sensitive information like credit card numbers and social security numbers across multiple languages, including English, French, Portuguese, German, Italian, and Spanish variants. You can choose to redact selected or all sensitive data entities, with options to replace them with generic or entity-specific placeholders (e.g., [PII] or [NAME]). Businesses can also integrate custom processors for use cases such as language translation or profanity filtering, ensuring compliant and effective communications for their specific business needs.

These message processing capabilities are now available in the following regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt) Europe (London), Africa (South Africa). To learn more about Amazon Connect, visit the Amazon Connect documentation and pricing. 

 

​Amazon Connect now supports message processing that intercepts and processes chat messages before they reach any participant. This new capability enables automatic redaction of sensitive data and custom message processing, helping businesses maintain compliance and security standards while delivering personalized customer experiences. The built-in sensitive data redaction can automatically detect and remove sensitive information like credit card numbers and social security numbers across multiple languages, including English, French, Portuguese, German, Italian, and Spanish variants. You can choose to redact selected or all sensitive data entities, with options to replace them with generic or entity-specific placeholders (e.g., [PII] or [NAME]). Businesses can also integrate custom processors for use cases such as language translation or profanity filtering, ensuring compliant and effective communications for their specific business needs. These message processing capabilities are now available in the following regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt) Europe (London), Africa (South Africa). To learn more about Amazon Connect, visit the Amazon Connect documentation and pricing.   

Amazon Connect Outbound Campaigns now supports visual journey builder, a new feature that lets you create multi-step, multi-channel customer engagements directly in the Amazon Connect console. You can design end-to-end engagement experiences that combine voice, SMS, email, and WhatsApp interactions to reach customers proactively and reduce inbound contact volume.

Outbound Campaigns help you automate personalized communication flows based on customer behavior or time-based triggers. For example, you can send an appointment reminder by SMS, follow up with a voice call if the customer does not respond, and send a confirmation email once the appointment is booked. You can also configure steps in the journey builder that offer customers the option to connect with a live agent through Amazon Connect when additional support is needed. You can use existing Amazon Connect Flow integrations, AI capabilities, and customer data from Amazon Connect Customer Profiles to tailor each interaction. This helps contact centers improve engagement rates, reduce manual effort, and deliver more consistent customer experiences.

This feature is available in all AWS Regions where Amazon Connect Outbound Campaigns is supported. To learn more, visit the Amazon Connect Outbound Campaigns documentation.

 

​Amazon Connect Outbound Campaigns now supports visual journey builder, a new feature that lets you create multi-step, multi-channel customer engagements directly in the Amazon Connect console. You can design end-to-end engagement experiences that combine voice, SMS, email, and WhatsApp interactions to reach customers proactively and reduce inbound contact volume. Outbound Campaigns help you automate personalized communication flows based on customer behavior or time-based triggers. For example, you can send an appointment reminder by SMS, follow up with a voice call if the customer does not respond, and send a confirmation email once the appointment is booked. You can also configure steps in the journey builder that offer customers the option to connect with a live agent through Amazon Connect when additional support is needed. You can use existing Amazon Connect Flow integrations, AI capabilities, and customer data from Amazon Connect Customer Profiles to tailor each interaction. This helps contact centers improve engagement rates, reduce manual effort, and deliver more consistent customer experiences. This feature is available in all AWS Regions where Amazon Connect Outbound Campaigns is supported. To learn more, visit the Amazon Connect Outbound Campaigns documentation.  

Amazon Connect provides managers with new criteria while setting up automated evaluations, making it easier to identify relevant contacts for evaluation, and providing additional insights to automatically populate evaluation forms. For example, managers can specify that inbound contacts with no connectivity issues, handled by agents in a specific department, should be automatically evaluated using a particular evaluation form. Additionally, managers can use new metrics criteria on agent call avoidance, contact handling efficiency, and audibility, to automatically fill the selected form.

This feature is available in all regions where Amazon Connect is offered. To learn more, please visit our documentation and our webpage. 

 

​Amazon Connect provides managers with new criteria while setting up automated evaluations, making it easier to identify relevant contacts for evaluation, and providing additional insights to automatically populate evaluation forms. For example, managers can specify that inbound contacts with no connectivity issues, handled by agents in a specific department, should be automatically evaluated using a particular evaluation form. Additionally, managers can use new metrics criteria on agent call avoidance, contact handling efficiency, and audibility, to automatically fill the selected form. This feature is available in all regions where Amazon Connect is offered. To learn more, please visit our documentation and our webpage.   

Amazon Connect now allows you to automate email responses and agent routing logic using keyword and phrase conditions, helping organizations increase self-service, reduce manual handling time, and improve routing accuracy. For example, if a customer sends an email asking if a certain product is in stock, or is checking on their shipment status, an automated response can be sent without involving an agent.

To enable this feature, add the Get stored content block to your flows and use accompanying flow blocks such as Check contact attributes and Send message to configure automated email responses and routing.

Amazon Connect email is available in the US East (N. Virginia), US West (Oregon), Africa (Cape Town), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), and Europe (London) regions. To learn more and get started, please refer to the help documentation or visit the Amazon Connect website.

 

​Amazon Connect now allows you to automate email responses and agent routing logic using keyword and phrase conditions, helping organizations increase self-service, reduce manual handling time, and improve routing accuracy. For example, if a customer sends an email asking if a certain product is in stock, or is checking on their shipment status, an automated response can be sent without involving an agent. To enable this feature, add the Get stored content block to your flows and use accompanying flow blocks such as Check contact attributes and Send message to configure automated email responses and routing. Amazon Connect email is available in the US East (N. Virginia), US West (Oregon), Africa (Cape Town), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), and Europe (London) regions. To learn more and get started, please refer to the help documentation or visit the Amazon Connect website.  

Amazon Connect now makes it easier to link related contacts such as email replies, call transfers, persistent chats, and queued callbacks to the same case so agents can view the complete customer journey and resolve issues faster. You can use flows to link a follow-up contact to an existing case, eliminating the need for custom logic or manual linking.

Amazon Connect Cases is available in the following AWS regions: US East (N. Virginia), US West (Oregon), Canada (Central), Europe (Frankfurt), Europe (London), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and Africa (Cape Town) AWS regions. To learn more and get started, visit the Amazon Connect Cases webpage and documentation.

 

​Amazon Connect now makes it easier to link related contacts such as email replies, call transfers, persistent chats, and queued callbacks to the same case so agents can view the complete customer journey and resolve issues faster. You can use flows to link a follow-up contact to an existing case, eliminating the need for custom logic or manual linking. Amazon Connect Cases is available in the following AWS regions: US East (N. Virginia), US West (Oregon), Canada (Central), Europe (Frankfurt), Europe (London), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and Africa (Cape Town) AWS regions. To learn more and get started, visit the Amazon Connect Cases webpage and documentation.