Amazon Connect now provides analytics and monitoring capabilities for AI agents across self-service and agent assistance experiences. With this launch, you can measure and continuously improve AI agent performance and customer outcomes through easy to customize dashboards that provide key metrics like number of AI agent led interactions, hand-off rates, conversation turns, and average handle time. You can also compare AI agent performance across versions to identify optimal configurations and review insights to understand where AI agents are performing well and where improvements are needed. Additionally, with this launch, you can configure rules to trigger automated actions, such as sending alerts when self-service contacts are transferred to human agents with low sentiment scores. Amazon Connect also provides AI agent traces via APIs with detailed information such as request and response payloads and tool invocations, enabling you to easily understand AI agent actions and decision-making for faster troubleshooting.

This capabilities is available in all AWS Regions where Amazon Connect AI agents are offered. To learn more about AI agent analytics, see the Amazon Connect Administrator Guide. To learn more about Amazon Connect, the AWS contact center as a service solution on the cloud, please visit the Amazon Connect website.

 

​Amazon Connect now provides analytics and monitoring capabilities for AI agents across self-service and agent assistance experiences. With this launch, you can measure and continuously improve AI agent performance and customer outcomes through easy to customize dashboards that provide key metrics like number of AI agent led interactions, hand-off rates, conversation turns, and average handle time. You can also compare AI agent performance across versions to identify optimal configurations and review insights to understand where AI agents are performing well and where improvements are needed. Additionally, with this launch, you can configure rules to trigger automated actions, such as sending alerts when self-service contacts are transferred to human agents with low sentiment scores. Amazon Connect also provides AI agent traces via APIs with detailed information such as request and response payloads and tool invocations, enabling you to easily understand AI agent actions and decision-making for faster troubleshooting. This capabilities is available in all AWS Regions where Amazon Connect AI agents are offered. To learn more about AI agent analytics, see the Amazon Connect Administrator Guide. To learn more about Amazon Connect, the AWS contact center as a service solution on the cloud, please visit the Amazon Connect website.  

Amazon Connect now provides customer service representatives with new AI agents that guide them through customer interactions by recommending actions, retrieving information, and executing tasks on their behalf. For example, an AI agent can guide a representative through processing a product return by automatically pulling order history, calculating refund amounts, and initiating the return process. These AI agents analyze conversation context and customer sentiment in real-time, actively completing tasks such as preparing documentation and handling routine processes. This enables representatives to focus on building customer relationships and handling complex situations while AI manages the background work, enhancing productivity and ensuring consistent outcomes. You can get started with out-of-the-box agents provided by Amazon Connect or easily customize AI agent behavior and actions to align with your business needs.

To learn more about Amazon Connect AI agents, please visit the website or see the help documentation. For region availability, please see the availability of Amazon Connect features by Region. To learn more about Amazon Connect, the AWS cloud-based contact center, please visit the Amazon Connect website.

 

​Amazon Connect now provides customer service representatives with new AI agents that guide them through customer interactions by recommending actions, retrieving information, and executing tasks on their behalf. For example, an AI agent can guide a representative through processing a product return by automatically pulling order history, calculating refund amounts, and initiating the return process. These AI agents analyze conversation context and customer sentiment in real-time, actively completing tasks such as preparing documentation and handling routine processes. This enables representatives to focus on building customer relationships and handling complex situations while AI manages the background work, enhancing productivity and ensuring consistent outcomes. You can get started with out-of-the-box agents provided by Amazon Connect or easily customize AI agent behavior and actions to align with your business needs. To learn more about Amazon Connect AI agents, please visit the website or see the help documentation. For region availability, please see the availability of Amazon Connect features by Region. To learn more about Amazon Connect, the AWS cloud-based contact center, please visit the Amazon Connect website.  

Amazon Connect now supports message processing that intercepts and processes chat messages before they reach any participant. This new capability enables automatic redaction of sensitive data and custom message processing, helping businesses maintain compliance and security standards while delivering personalized customer experiences.

The built-in sensitive data redaction can automatically detect and remove sensitive information like credit card numbers and social security numbers across multiple languages, including English, French, Portuguese, German, Italian, and Spanish variants. You can choose to redact selected or all sensitive data entities, with options to replace them with generic or entity-specific placeholders (e.g., [PII] or [NAME]). Businesses can also integrate custom processors for use cases such as language translation or profanity filtering, ensuring compliant and effective communications for their specific business needs.

These message processing capabilities are now available in the following regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt) Europe (London), Africa (South Africa). To learn more about Amazon Connect, visit the Amazon Connect documentation and pricing. 

 

​Amazon Connect now supports message processing that intercepts and processes chat messages before they reach any participant. This new capability enables automatic redaction of sensitive data and custom message processing, helping businesses maintain compliance and security standards while delivering personalized customer experiences. The built-in sensitive data redaction can automatically detect and remove sensitive information like credit card numbers and social security numbers across multiple languages, including English, French, Portuguese, German, Italian, and Spanish variants. You can choose to redact selected or all sensitive data entities, with options to replace them with generic or entity-specific placeholders (e.g., [PII] or [NAME]). Businesses can also integrate custom processors for use cases such as language translation or profanity filtering, ensuring compliant and effective communications for their specific business needs. These message processing capabilities are now available in the following regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt) Europe (London), Africa (South Africa). To learn more about Amazon Connect, visit the Amazon Connect documentation and pricing.   

Amazon Connect Outbound Campaigns now supports visual journey builder, a new feature that lets you create multi-step, multi-channel customer engagements directly in the Amazon Connect console. You can design end-to-end engagement experiences that combine voice, SMS, email, and WhatsApp interactions to reach customers proactively and reduce inbound contact volume.

Outbound Campaigns help you automate personalized communication flows based on customer behavior or time-based triggers. For example, you can send an appointment reminder by SMS, follow up with a voice call if the customer does not respond, and send a confirmation email once the appointment is booked. You can also configure steps in the journey builder that offer customers the option to connect with a live agent through Amazon Connect when additional support is needed. You can use existing Amazon Connect Flow integrations, AI capabilities, and customer data from Amazon Connect Customer Profiles to tailor each interaction. This helps contact centers improve engagement rates, reduce manual effort, and deliver more consistent customer experiences.

This feature is available in all AWS Regions where Amazon Connect Outbound Campaigns is supported. To learn more, visit the Amazon Connect Outbound Campaigns documentation.

 

​Amazon Connect Outbound Campaigns now supports visual journey builder, a new feature that lets you create multi-step, multi-channel customer engagements directly in the Amazon Connect console. You can design end-to-end engagement experiences that combine voice, SMS, email, and WhatsApp interactions to reach customers proactively and reduce inbound contact volume. Outbound Campaigns help you automate personalized communication flows based on customer behavior or time-based triggers. For example, you can send an appointment reminder by SMS, follow up with a voice call if the customer does not respond, and send a confirmation email once the appointment is booked. You can also configure steps in the journey builder that offer customers the option to connect with a live agent through Amazon Connect when additional support is needed. You can use existing Amazon Connect Flow integrations, AI capabilities, and customer data from Amazon Connect Customer Profiles to tailor each interaction. This helps contact centers improve engagement rates, reduce manual effort, and deliver more consistent customer experiences. This feature is available in all AWS Regions where Amazon Connect Outbound Campaigns is supported. To learn more, visit the Amazon Connect Outbound Campaigns documentation.  

Amazon Connect provides managers with new criteria while setting up automated evaluations, making it easier to identify relevant contacts for evaluation, and providing additional insights to automatically populate evaluation forms. For example, managers can specify that inbound contacts with no connectivity issues, handled by agents in a specific department, should be automatically evaluated using a particular evaluation form. Additionally, managers can use new metrics criteria on agent call avoidance, contact handling efficiency, and audibility, to automatically fill the selected form.

This feature is available in all regions where Amazon Connect is offered. To learn more, please visit our documentation and our webpage. 

 

​Amazon Connect provides managers with new criteria while setting up automated evaluations, making it easier to identify relevant contacts for evaluation, and providing additional insights to automatically populate evaluation forms. For example, managers can specify that inbound contacts with no connectivity issues, handled by agents in a specific department, should be automatically evaluated using a particular evaluation form. Additionally, managers can use new metrics criteria on agent call avoidance, contact handling efficiency, and audibility, to automatically fill the selected form. This feature is available in all regions where Amazon Connect is offered. To learn more, please visit our documentation and our webpage.   

Amazon Connect now allows you to automate email responses and agent routing logic using keyword and phrase conditions, helping organizations increase self-service, reduce manual handling time, and improve routing accuracy. For example, if a customer sends an email asking if a certain product is in stock, or is checking on their shipment status, an automated response can be sent without involving an agent.

To enable this feature, add the Get stored content block to your flows and use accompanying flow blocks such as Check contact attributes and Send message to configure automated email responses and routing.

Amazon Connect email is available in the US East (N. Virginia), US West (Oregon), Africa (Cape Town), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), and Europe (London) regions. To learn more and get started, please refer to the help documentation or visit the Amazon Connect website.

 

​Amazon Connect now allows you to automate email responses and agent routing logic using keyword and phrase conditions, helping organizations increase self-service, reduce manual handling time, and improve routing accuracy. For example, if a customer sends an email asking if a certain product is in stock, or is checking on their shipment status, an automated response can be sent without involving an agent. To enable this feature, add the Get stored content block to your flows and use accompanying flow blocks such as Check contact attributes and Send message to configure automated email responses and routing. Amazon Connect email is available in the US East (N. Virginia), US West (Oregon), Africa (Cape Town), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), and Europe (London) regions. To learn more and get started, please refer to the help documentation or visit the Amazon Connect website.  

Amazon Connect now makes it easier to link related contacts such as email replies, call transfers, persistent chats, and queued callbacks to the same case so agents can view the complete customer journey and resolve issues faster. You can use flows to link a follow-up contact to an existing case, eliminating the need for custom logic or manual linking.

Amazon Connect Cases is available in the following AWS regions: US East (N. Virginia), US West (Oregon), Canada (Central), Europe (Frankfurt), Europe (London), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and Africa (Cape Town) AWS regions. To learn more and get started, visit the Amazon Connect Cases webpage and documentation.

 

​Amazon Connect now makes it easier to link related contacts such as email replies, call transfers, persistent chats, and queued callbacks to the same case so agents can view the complete customer journey and resolve issues faster. You can use flows to link a follow-up contact to an existing case, eliminating the need for custom logic or manual linking. Amazon Connect Cases is available in the following AWS regions: US East (N. Virginia), US West (Oregon), Canada (Central), Europe (Frankfurt), Europe (London), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and Africa (Cape Town) AWS regions. To learn more and get started, visit the Amazon Connect Cases webpage and documentation.  

Amazon Connect now allows you to bring your own Amazon Bedrock Knowledge Bases and supports multiple knowledge bases per AI agent, giving you greater flexibility in how you organize and access knowledge content for your AI agents. You can now connect your existing Bedrock Knowledge Bases directly to Amazon Connect AI agents in just a few clicks, with no additional setup or data duplication required. This allows you to leverage your current data sources and the Amazon Bedrock Knowledge Base connectors, including Adobe Experience Manager, Confluence, SharePoint, and OneDrive, giving you flexibility to use existing content repositories.

With support for multiple knowledge bases per AI agent, you can configure AI agents to query multiple sources in parallel for more comprehensive responses. For example, a financial services company can easily connect separate knowledge bases for compliance documentation, product information, and internal policies, enabling AI agents to provide complete guidance across all relevant content during customer interactions.

This feature is available in all AWS Regions where Amazon Connect AI agents and Amazon Bedrock Knowledge Bases are offered. To learn more about these features, see the Amazon Connect Administrator Guide. To learn more about Amazon Connect, the AWS cloud-based contact center, and Amazon Connect AI agents please visit the Amazon Connect Website.

 

​Amazon Connect now allows you to bring your own Amazon Bedrock Knowledge Bases and supports multiple knowledge bases per AI agent, giving you greater flexibility in how you organize and access knowledge content for your AI agents. You can now connect your existing Bedrock Knowledge Bases directly to Amazon Connect AI agents in just a few clicks, with no additional setup or data duplication required. This allows you to leverage your current data sources and the Amazon Bedrock Knowledge Base connectors, including Adobe Experience Manager, Confluence, SharePoint, and OneDrive, giving you flexibility to use existing content repositories. With support for multiple knowledge bases per AI agent, you can configure AI agents to query multiple sources in parallel for more comprehensive responses. For example, a financial services company can easily connect separate knowledge bases for compliance documentation, product information, and internal policies, enabling AI agents to provide complete guidance across all relevant content during customer interactions. This feature is available in all AWS Regions where Amazon Connect AI agents and Amazon Bedrock Knowledge Bases are offered. To learn more about these features, see the Amazon Connect Administrator Guide. To learn more about Amazon Connect, the AWS cloud-based contact center, and Amazon Connect AI agents please visit the Amazon Connect Website.  

Today, Amazon Connect is launching AI-powered predictive insights that transform how businesses understand and serve their customers. This new feature set builds upon Connect’s existing customer profiles, introducing five recommendation algorithms that leverage AI to analyze customer behavior patterns and interaction history. These AI-powered insights are available for both self-service and agent interactions, enabling businesses to transform all customer touchpoints – from suggesting complementary products during service calls to providing smart product discovery through intelligent chat experiences by leveraging their existing customer data within Connect Customer Profiles. Businesses can also leverage these AI-powered insights to build their Connect AI agent for specialized for sales.

The five recommendation algorithms are as follows: «Recommended for You» provides tailored suggestions based on individual user interactions patterns with any catalog; «Similar Items» uses generative AI to suggest alternative products or services; «Frequently Paired Items» powers cross-selling by identifying complementary product or service combinations, «Popular Items» surfaces top-performing product recommendations, and «Trending Now» captures real-time customer interest for timely engagement.

With Amazon Connect Customer Profiles, you only pay-as-you-go for utilized profiles. Public preview for AI-powered predictive insights is available in Europe (Frankfurt), US East (N. Virginia), Asia Pacific (Seoul), Asia Pacific (Tokyo), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Sydney), Canada (Central).

To learn more, visit our webpages for Customer Profiles.

 

​Today, Amazon Connect is launching AI-powered predictive insights that transform how businesses understand and serve their customers. This new feature set builds upon Connect’s existing customer profiles, introducing five recommendation algorithms that leverage AI to analyze customer behavior patterns and interaction history. These AI-powered insights are available for both self-service and agent interactions, enabling businesses to transform all customer touchpoints – from suggesting complementary products during service calls to providing smart product discovery through intelligent chat experiences by leveraging their existing customer data within Connect Customer Profiles. Businesses can also leverage these AI-powered insights to build their Connect AI agent for specialized for sales. The five recommendation algorithms are as follows: «Recommended for You» provides tailored suggestions based on individual user interactions patterns with any catalog; «Similar Items» uses generative AI to suggest alternative products or services; «Frequently Paired Items» powers cross-selling by identifying complementary product or service combinations, «Popular Items» surfaces top-performing product recommendations, and «Trending Now» captures real-time customer interest for timely engagement. With Amazon Connect Customer Profiles, you only pay-as-you-go for utilized profiles. Public preview for AI-powered predictive insights is available in Europe (Frankfurt), US East (N. Virginia), Asia Pacific (Seoul), Asia Pacific (Tokyo), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Sydney), Canada (Central). To learn more, visit our webpages for Customer Profiles.  

Amazon Connect now provides businesses with the ability to automatically evaluate the quality of self-service interactions and get aggregated insights to improve customer experience. Managers can define custom criteria to assess the quality of self-service interactions, that can be filled manually or automatically using insights from conversational analytics, and other Connect data. For example, you can automatically assess if the AI agent repeatedly fails to understand the customer, resulting in poor customer sentiment and transfer to a human agent. Managers can review these insights in aggregate and on individual contacts, alongside self-service interaction recordings and transcripts, to identify opportunities to improve AI agent performance.

Manually filled evaluations of self-service interactions are available in all regions where Amazon Connect is offered. Automated evaluations of self-service interactions are available in the following AWS regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and Europe (Frankfurt). For information about Amazon Connect pricing, please visit our pricing page. To learn more, please visit our documentation and our webpage.  

 

​Amazon Connect now provides businesses with the ability to automatically evaluate the quality of self-service interactions and get aggregated insights to improve customer experience. Managers can define custom criteria to assess the quality of self-service interactions, that can be filled manually or automatically using insights from conversational analytics, and other Connect data. For example, you can automatically assess if the AI agent repeatedly fails to understand the customer, resulting in poor customer sentiment and transfer to a human agent. Managers can review these insights in aggregate and on individual contacts, alongside self-service interaction recordings and transcripts, to identify opportunities to improve AI agent performance. Manually filled evaluations of self-service interactions are available in all regions where Amazon Connect is offered. Automated evaluations of self-service interactions are available in the following AWS regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and Europe (Frankfurt). For information about Amazon Connect pricing, please visit our pricing page. To learn more, please visit our documentation and our webpage.