CloudWatch Database Insights announces support of fleet monitoring for Amazon Aurora PostgreSQL Limitless databases. Database Insights is a database observability solution that provides a curated experience designed for DevOps engineers, application developers, and database administrators (DBAs) to expedite database troubleshooting and gain a holistic view into their database fleet health.
Database Insights consolidates logs and metrics from your applications, your databases, and the operating systems on which they run into a unified view in the console. Using its pre-built dashboards, and automated telemetry collection, you can monitor fleet health across all your database types in one place, and drill down seamlessly from fleet overview to individual instance analysis.
Database Insights offers two curated monitoring views: a fleet health dashboard for estate-wide visibility and an instance dashboard for detailed performance analysis. Aurora Limitless PostgreSQL databases were previously supported through instance-level monitoring — enabling you to track load distribution across shard groups. We’re now extending this capability to include fleet-level monitoring, which allows you to view the overall health of your entire database fleets, including Aurora clusters, RDS instances, and Aurora Limitless PostgreSQL databases, all from a single unified dashboard.
You can get started with Database Insights for Aurora Limitless by enabling it on your Limitless databases using the Aurora service console, AWS APIs, and SDKs.
Database Insights for Aurora Limitless is available in all regions where Aurora Limitless is available and applies a new ACU-based pricing – see pricing page for details. For further information, visit the Database Insights documentation.
CloudWatch Database Insights announces support of fleet monitoring for Amazon Aurora PostgreSQL Limitless databases. Database Insights is a database observability solution that provides a curated experience designed for DevOps engineers, application developers, and database administrators (DBAs) to expedite database troubleshooting and gain a holistic view into their database fleet health. Database Insights consolidates logs and metrics from your applications, your databases, and the operating systems on which they run into a unified view in the console. Using its pre-built dashboards, and automated telemetry collection, you can monitor fleet health across all your database types in one place, and drill down seamlessly from fleet overview to individual instance analysis. Database Insights offers two curated monitoring views: a fleet health dashboard for estate-wide visibility and an instance dashboard for detailed performance analysis. Aurora Limitless PostgreSQL databases were previously supported through instance-level monitoring — enabling you to track load distribution across shard groups. We’re now extending this capability to include fleet-level monitoring, which allows you to view the overall health of your entire database fleets, including Aurora clusters, RDS instances, and Aurora Limitless PostgreSQL databases, all from a single unified dashboard. You can get started with Database Insights for Aurora Limitless by enabling it on your Limitless databases using the Aurora service console, AWS APIs, and SDKs. Database Insights for Aurora Limitless is available in all regions where Aurora Limitless is available and applies a new ACU-based pricing – see pricing page for details. For further information, visit the Database Insights documentation.
Today, AWS announced the expansion of 100 Gbps dedicated connections at the AWS Direct Connect location in the STT data center near Chennai, India. You can now establish private, direct network access to all public AWS Regions (except those in China), AWS GovCloud Regions, and AWS Local Zones from this location. This is the fourth AWS Direct Connect location in India to provide 100 Gbps connections with MACsec encryption capabilities.
The Direct Connect service enables you to establish a private, physical network connection between AWS and your data center, office, or colocation environment. These private connections can provide a more consistent network experience than those made over the public internet.
For more information on the over 142 Direct Connect locations worldwide, visit the locations section of the Direct Connect product detail pages. Or, visit our getting started page to learn more about how to purchase and deploy Direct Connect.
Today, AWS announced the expansion of 100 Gbps dedicated connections at the AWS Direct Connect location in the STT data center near Chennai, India. You can now establish private, direct network access to all public AWS Regions (except those in China), AWS GovCloud Regions, and AWS Local Zones from this location. This is the fourth AWS Direct Connect location in India to provide 100 Gbps connections with MACsec encryption capabilities. The Direct Connect service enables you to establish a private, physical network connection between AWS and your data center, office, or colocation environment. These private connections can provide a more consistent network experience than those made over the public internet. For more information on the over 142 Direct Connect locations worldwide, visit the locations section of the Direct Connect product detail pages. Or, visit our getting started page to learn more about how to purchase and deploy Direct Connect.
Today, AWS announced the expansion of 100 Gbps dedicated connections at the AWS Direct Connect location in the STT Hyderabad, DC1 data center near Hyderabad, India. You can now establish private, direct network access to all public AWS Regions (except those in China), AWS GovCloud Regions, and AWS Local Zones from this location. This is the fifth AWS Direct Connect location in India to provide 100 Gbps connections with MACsec encryption capabilities.
The Direct Connect service enables you to establish a private, physical network connection between AWS and your data center, office, or colocation environment. These private connections can provide a more consistent network experience than those made over the public internet.
For more information on the over 142 Direct Connect locations worldwide, visit the locations section of the Direct Connect product detail pages. Or, visit our getting started page to learn more about how to purchase and deploy Direct Connect.
Today, AWS announced the expansion of 100 Gbps dedicated connections at the AWS Direct Connect location in the STT Hyderabad, DC1 data center near Hyderabad, India. You can now establish private, direct network access to all public AWS Regions (except those in China), AWS GovCloud Regions, and AWS Local Zones from this location. This is the fifth AWS Direct Connect location in India to provide 100 Gbps connections with MACsec encryption capabilities. The Direct Connect service enables you to establish a private, physical network connection between AWS and your data center, office, or colocation environment. These private connections can provide a more consistent network experience than those made over the public internet. For more information on the over 142 Direct Connect locations worldwide, visit the locations section of the Direct Connect product detail pages. Or, visit our getting started page to learn more about how to purchase and deploy Direct Connect.
Amazon Relational Database Service (Amazon RDS) for Oracle has expanded its instance offerings in AWS GovCloud (US) Regions. The M7i and R7i instances, which support a maximum instance size of 48xlarge, are Intel-based offerings delivering 50% more vCPU and memory compared to M6i and R6i instance types. The X2idn instances are optimized for memory-intensive workloads with up to 2TiB of memory.
M7i, R7i and X2idn instances are available for Amazon RDS for Oracle in Bring Your Own License model for both Oracle Database Enterprise Edition (EE) and Oracle Database Standard Edition 2 (SE2). You can launch the new instance in the Amazon RDS Management Console or using the AWS CLI or SDK. Refer to the Amazon RDS for Oracle Pricing page to see pricing details and regional availability.
Amazon Relational Database Service (Amazon RDS) for Oracle has expanded its instance offerings in AWS GovCloud (US) Regions. The M7i and R7i instances, which support a maximum instance size of 48xlarge, are Intel-based offerings delivering 50% more vCPU and memory compared to M6i and R6i instance types. The X2idn instances are optimized for memory-intensive workloads with up to 2TiB of memory. M7i, R7i and X2idn instances are available for Amazon RDS for Oracle in Bring Your Own License model for both Oracle Database Enterprise Edition (EE) and Oracle Database Standard Edition 2 (SE2). You can launch the new instance in the Amazon RDS Management Console or using the AWS CLI or SDK. Refer to the Amazon RDS for Oracle Pricing page to see pricing details and regional availability.
La próxima ola de IA para la creación de contenido incluye gemelos digitales
Por: Michele Fisher, directora de estrategia global.
La IA ofrece a las marcas minoristas y de bienes de consumo una gran cantidad de soluciones que transforman la creatividad y reducen el tiempo y el costo de las tareas que consumen muchos recursos en toda la cadena de suministro de contenido. Como se vio en el Festival de Creatividad Cannes Lions en junio de 2025, la IA es el nuevo «más uno» para los jefes de marketing y los líderes de las agencias. Sin embargo, el potencial de la IA desató una nueva presión para los directores de marketing no solo para escalar las pruebas de concepto (POC, por sus siglas en inglés), sino también para demostrar su valor, todo mientras mantenían el motor de marketing en funcionamiento a un ritmo vertiginoso.
Para los bienes de consumo envasados (CPG, por sus siglas en inglés), la entrega de contenido personalizado a través de los canales requiere múltiples iteraciones de imágenes de productos, repeticiones constantes, ajustes, ajustes en el diseño del empaque y localización por región. Esto puede ser agotador para los creativos, que reconstruyen o recrean imágenes de manera constante, para adaptarse al momento.
Imaginen si las marcas pudieran aprovechar los gemelos digitales de IA para crear e integrar contenido de productos personalizados y de alta calidad a escala, de manera simple, rentable y en una fracción del tiempo. La IA y los gemelos digitales 3D lo hacen posible, lo que demuestra que las inversiones en IA reducen el tiempo y la velocidad de la innovación.
En una publicación reciente, discutimos cómo la IA no es solo una herramienta, es la base para construir una ventaja competitiva. Repasemos tres áreas estratégicas en las que los gemelos digitales ofrecen resultados excepcionales para los equipos de marketing que buscan ofrecer más.
1. Comenzar con las imágenes del producto
Según EMARKETER, la creación de contenido será el caso de uso de IA de máxima prioridad presupuestaria para los directores de marketing de todo el mundo. ¿Por qué? La producción de imágenes de productos hoy en día requiere que las marcas gasten una gran parte de su presupuesto para volver a fotografiar y editar imágenes de manera constante. Con los gemelos digitales, las marcas tienen la flexibilidad y la escalabilidad a bajo costo para crear miles de variantes en una sola imagen de producto, incluidas etiquetas, empaques y formatos de idioma, todo dentro de un solo archivo.
La IA potencia no solo la productividad sino también la creatividad. Los gemelos digitales son hiperrealistas, lo que permite a los administradores de contenido modificar o expandir un concepto de manera fácil e infinita, a través de un modelo de producto 3D con unos pocos clics. Los creativos pueden reasignar el tiempo dedicado a las tareas operativas a la narración, la estrategia y la entrega por canal. Las marcas pueden incluso exhibir productos en formatos estáticos y dinámicos porque los modelos de IA no se limitan a una dimensión.
Net-net: Los gemelos digitales para imágenes de productos, vídeos y experiencias interactivas simplifican los flujos de trabajo de contenido y les permiten:
Generar un sinfín de imágenes o videos de productos por medio de un solo gemelo digital.
Actualizar las imágenes para los mercados o las temporadas sin volver a grabar.
Reducir el trabajo repetitivo de los creativos y acortar los plazos de producción.
Probar conceptos creativos al instante sin agregar costos.
Actualizar las imágenes de todas las marcas sin problemas.
Haciéndolo realidad: Nestlé reduce el tiempo y el costo asociados en un 70% con el escalado de gemelos digitales
De manera reciente, Nestlé, la compañía de alimentos y bebidas más grande del mundo, colaboró con Microsoft, Accenture Song y NVIDIA para crear y lanzar un nuevo servicio interno impulsado por IA para crear contenido de productos de alta calidad a escala.
Con su nueva cadena de suministro de gemelo digital de contenido, impulsada por NVIDIA Omniverse en Microsoft Azure y con las soluciones de IA de Microsoft, los creadores de contenido en los 45 estudios de contenido de Nestlé en todo el mundo pueden ofrecer activos creativos de alta calidad a escala para el comercio electrónico y las comunicaciones de marketing. Los Servicios de Marketing Integrado (IMS, por sus siglas en inglés) de Nestlé, 250 expertos en marketing en siete centros, trabajan para escalar los gemelos digitales e impulsar la localización de contenido.
Nestlé ya tiene una línea de base de 4 mil productos digitales en 3D, en su mayoría para marcas globales, con la ambición de convertir un total de 10 mil productos en gemelos digitales en los próximos dos años en marcas globales y locales.
Demostrar el valor de las inversiones de IA en gemelos digitales:
70% de reducción del tiempo y el costo asociados con el escalado de gemelos digitales.
Producción de contenido más rápida para varias marcas, incluidas Purina, Nescafé Dolce Gusto y Nespresso.
Mejor capacidad para posicionar marcas icónicas en un entorno digital en rápido movimiento.
Actualizaciones fluidas para campañas de temporada o formatos específicos del canal.
Para Nestlé, estas tecnologías demuestran ser catalizadores para el ingenio creativo, al revolucionar los flujos de trabajo creativos en el diseño, potenciar la creación de contenido y permitir una personalización matizada, para posicionar a Nestlé a la vanguardia del marketing.
Obtengan más información en este video sobre las conversaciones que los directores de marketing tuvieron con Microsoft en el reciente evento Cannes Lions Festival of Creativity:
2. Los gemelos digitales permiten experiencias de consumo uno a uno que cambian las reglas del juego
Los gemelos digitales generan experiencias virtuales realistas que no solo mejoran el recorrido del comprador, sino que también hiperpersonalizan cada punto de contacto para crear momentos memorables de la marca. La IA ha permitido la interoperabilidad entre conjuntos de datos para desbloquear configuradores en línea, pruebas y visualizaciones de productos de realidad virtual y exhibiciones en la tienda.
Net-net: La integración de la IA en las experiencias de los usuarios permite a las empresas de bienes de consumo y minoristas habilitar:
Pruebas para productos de belleza y moda.
Configuradores para mercancía personalizada.
Vistas interactivas de productos de 360 grados.
3. Siguiente nivel: Medios y creatividad, juntos por fin
Imaginen si los gemelos de productos digitales impulsados por IA fusionaran imágenes de productos y conocimientos de los consumidores para crear imágenes dirigidas a segmentos de audiencia específicos o incluso a clientes individuales.
Una combinación de información y creación de contenido de gemelos digitales permite a los especialistas en marketing optimizar para un mejor impacto e incluso mapear tendencias futuras. El valor de crear gemelos digitales va más allá de la creación interminable de imágenes de productos. Las marcas de CPG ahora aprovechan la IA para conectar información de campaña en tiempo real con sus estudios de contenido como un caso de uso principal para demostrar valor. Los agentes se crean para realizar simulaciones de audiencia, probar imágenes, contenido e incluso estrategias de segmentación para generar un mayor retorno de la inversión publicitaria (ROAS, por sus siglas en inglés) o incluso predecir el impacto.
Net-net: usen IA para conectar información y contenido de medios para:
Simular, perfeccionar y probar escenarios de marketing y respuestas de los consumidores.
Aumentar la efectividad de la campaña con comentarios iterativos en tiempo real.
Probar y optimizar estrategias de marketing personalizadas a escala.
Modelar segmentos de clientes y predecir los resultados de la campaña.
La IA como herramienta para amplificar la creatividad humana
A medida que la IA continúa con la evolución de los procesos tradicionales y mejora de la productividad, los especialistas en marketing saben que la creatividad humana sigue como un recurso crítico. Con simulaciones digitales e IA juntas, ustedes pueden reasignar sus valiosos recursos a tareas más estratégicas y creativas; reducir costos y riesgos; y ayudar a sus equipos de marketing a optimizar el gasto y centrarse en su KPI número uno: el crecimiento.
Today we are announcing the general availability of Amazon EC2 G6f instances, our first GPU instances provisioned with GPU partitioning powered by NVIDIA L4 Tensor Core GPUs. G6f instances can be used for a wide range of graphics workloads. G6f instances offer GPU partitions as small as one-eighth of a GPU with 3 GB of GPU memory giving customers the flexibility to right size their instances and drive significant cost savings compared to EC2 G6 instances with a single GPU.
Customers can use G6f instances to provision remote workstations for Media & Entertainment, Computer-Aided Engineering, and for ML research, and game streaming. G6f instances are available in 5 instance sizes with half, quarter, and one-eighth of a GPU per instance size, paired with third generation AMD EPYC processors offering up to 12 GB of GPU memory and 16 vCPUs.
Amazon EC2 G6f instances are available today in the AWS US East (N. Virginia and Ohio), US West (Oregon), Europe (Stockholm, Frankfurt, and London), Asia Pacific (Mumbai, Tokyo, and Sydney), Canada (Central), and South America (Sao Paulo) regions. Customers can purchase G6f instances as On-Demand Instances, Spot Instances, or as a part of Savings Plans.
To get started, visit the AWS Management Console, AWS Command Line Interface (CLI), and AWS SDKs, and launch G6f instances with NVIDIA GRID driver 18.4 or later. Additionally, you can connect to your G6f instances seamlessly using Amazon DCV, enabling remote desktop access from anywhere. For Amazon DCV, please refer to the Amazon DCV documentation. To learn more, visit the G6 instance page.
Today we are announcing the general availability of Amazon EC2 G6f instances, our first GPU instances provisioned with GPU partitioning powered by NVIDIA L4 Tensor Core GPUs. G6f instances can be used for a wide range of graphics workloads. G6f instances offer GPU partitions as small as one-eighth of a GPU with 3 GB of GPU memory giving customers the flexibility to right size their instances and drive significant cost savings compared to EC2 G6 instances with a single GPU.
Customers can use G6f instances to provision remote workstations for Media & Entertainment, Computer-Aided Engineering, and for ML research, and game streaming. G6f instances are available in 5 instance sizes with half, quarter, and one-eighth of a GPU per instance size, paired with third generation AMD EPYC processors offering up to 12 GB of GPU memory and 16 vCPUs.
Amazon EC2 G6f instances are available today in the AWS US East (N. Virginia and Ohio), US West (Oregon), Europe (Stockholm, Frankfurt, and London), Asia Pacific (Mumbai, Tokyo, and Sydney), Canada (Central), and South America (Sao Paulo) regions. Customers can purchase G6f instances as On-Demand Instances, Spot Instances, or as a part of Savings Plans. To get started, visit the AWS Management Console, AWS Command Line Interface (CLI), and AWS SDKs, and launch G6f instances with NVIDIA GRID driver 18.4 or later. Additionally, you can connect to your G6f instances seamlessly using Amazon DCV, enabling remote desktop access from anywhere. For Amazon DCV, please refer to the Amazon DCV documentation. To learn more, visit the G6 instance page.
Beginning today, customers can use Amazon Bedrock in the US West (N. California) region to easily build and scale generative AI applications using a variety of foundation models (FMs) as well as powerful tools to build generative AI applications.
Amazon Bedrock is a fully managed service that offers a choice of high-performing large language models and other FMs from leading AI companies via a single API. Amazon Bedrock also provides a broad set of capabilities customers need to build generative AI applications with security, privacy, and responsible AI built into Amazon Bedrock. These capabilities help you build tailored applications for multiple use cases across different industries, helping organizations unlock sustained growth from generative AI while ensuring customer trust and data governance.
Beginning today, customers can use Amazon Bedrock in the US West (N. California) region to easily build and scale generative AI applications using a variety of foundation models (FMs) as well as powerful tools to build generative AI applications. Amazon Bedrock is a fully managed service that offers a choice of high-performing large language models and other FMs from leading AI companies via a single API. Amazon Bedrock also provides a broad set of capabilities customers need to build generative AI applications with security, privacy, and responsible AI built into Amazon Bedrock. These capabilities help you build tailored applications for multiple use cases across different industries, helping organizations unlock sustained growth from generative AI while ensuring customer trust and data governance. To get started, visit the Amazon Bedrock page and see the Amazon Bedrock documentation for more details.
Starting today, AWS Network Firewall is available in the AWS Asia Pacific (Taipei) Region, enabling customers to deploy essential network protections for all their Amazon Virtual Private Clouds (VPCs).
AWS Network Firewall is a managed firewall service that is easy to deploy. The service automatically scales with network traffic volume to provide high-availability protections without the need to set up and maintain the underlying infrastructure. It is integrated with AWS Firewall Manager to provide you with central visibility and control over your firewall policies across multiple AWS accounts.
To see which regions AWS Network Firewall is available in, visit the AWS Region Table. For more information, please see the AWS Network Firewall product page and the service documentation.
Starting today, AWS Network Firewall is available in the AWS Asia Pacific (Taipei) Region, enabling customers to deploy essential network protections for all their Amazon Virtual Private Clouds (VPCs). AWS Network Firewall is a managed firewall service that is easy to deploy. The service automatically scales with network traffic volume to provide high-availability protections without the need to set up and maintain the underlying infrastructure. It is integrated with AWS Firewall Manager to provide you with central visibility and control over your firewall policies across multiple AWS accounts.
To see which regions AWS Network Firewall is available in, visit the AWS Region Table. For more information, please see the AWS Network Firewall product page and the service documentation.
AWS Backup now supports an improved restore workflow for Amazon Aurora DSQL multi-Region clusters, simplifying recovery for distributed SQL databases. This enhancement lets customers initiate restoration from a single region within the multi-Region cluster, while AWS Backup manages the entire process across all regions.
AWS Backup now automatically identifies backup copies in peer regions, restores backups across all regions, and links restored clusters to complete multi-Region cluster creation. Customers get faster, more reliable restoration for Aurora DSQL multi-Region clusters, improving business continuity and recovery objectives. Note: Customers are still required to create backup copies in all peer regions.
The improved restore workflow for Aurora DSQL multi-Region clusters is available in all AWS Regions where Aurora DSQL multi-Region clusters are available.
To learn more about this feature and how it can simplify your backup and restore processes for Aurora DSQL multi-Region clusters, visit the AWS Backup documentation and the blog post. You can start using this feature today through the AWS Backup Management Console, AWS Command Line Interface (CLI), or AWS SDKs.
AWS Backup now supports an improved restore workflow for Amazon Aurora DSQL multi-Region clusters, simplifying recovery for distributed SQL databases. This enhancement lets customers initiate restoration from a single region within the multi-Region cluster, while AWS Backup manages the entire process across all regions. AWS Backup now automatically identifies backup copies in peer regions, restores backups across all regions, and links restored clusters to complete multi-Region cluster creation. Customers get faster, more reliable restoration for Aurora DSQL multi-Region clusters, improving business continuity and recovery objectives. Note: Customers are still required to create backup copies in all peer regions. The improved restore workflow for Aurora DSQL multi-Region clusters is available in all AWS Regions where Aurora DSQL multi-Region clusters are available. To learn more about this feature and how it can simplify your backup and restore processes for Aurora DSQL multi-Region clusters, visit the AWS Backup documentation and the blog post. You can start using this feature today through the AWS Backup Management Console, AWS Command Line Interface (CLI), or AWS SDKs.
Amazon Cognito is now available in the AWS Asia Pacific (Thailand) and Mexico (Central) Regions. This launch introduces all Amazon Cognito features and tiers: Lite, Essentials, and Plus, allowing customers to use comprehensive and flexible authentication and access control features to implement secure, scalable, and customized sign-up and sign-in experiences for their application within minutes. Cognito allows customers to scale authentication to millions of users and supports sign-in with social identity providers such as Apple, Facebook, Google, and Amazon, and enterprise identity providers via standards such as SAML 2.0 and OpenID Connect. Cognito’s launch in these regions also includes OAuth 2.0 client credentials flow to support machine-to-machine (M2M) authorization flows.
For a full list of regions where Amazon Cognito is available, refer to the AWS Region Table. To learn more about Amazon Cognito, refer to:
Amazon Cognito is now available in the AWS Asia Pacific (Thailand) and Mexico (Central) Regions. This launch introduces all Amazon Cognito features and tiers: Lite, Essentials, and Plus, allowing customers to use comprehensive and flexible authentication and access control features to implement secure, scalable, and customized sign-up and sign-in experiences for their application within minutes. Cognito allows customers to scale authentication to millions of users and supports sign-in with social identity providers such as Apple, Facebook, Google, and Amazon, and enterprise identity providers via standards such as SAML 2.0 and OpenID Connect. Cognito’s launch in these regions also includes OAuth 2.0 client credentials flow to support machine-to-machine (M2M) authorization flows. For a full list of regions where Amazon Cognito is available, refer to the AWS Region Table. To learn more about Amazon Cognito, refer to:
